Creating customer value through strategic marketing planning : a management approach /

Creating customer value through strategic marketing planning : a management approach /

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Bibliographic Details
Author / Creator:	Nijssen, E. J. (Edwin Jacob), 1963-
Imprint:	Boston : Kluwer Academic Publishers, c2001.
Description:	152 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- Decision making. Marketing -- Management. Marketing -- Decision making. Marketing -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4403921

Hidden Bibliographic Details
Other authors / contributors:	Frambach, Ruud T., 1965-
ISBN:	0792372727 (hardbound : alk. paper)
Notes:	Includes bibliographical references (p. 147-150) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.135 .N55 2001
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian