Advertising in rural India : language, marketing communication, and consumerism /

Saved in:
Bibliographic Details
Author / Creator:Bhatia, Tej K.
Imprint:Tokyo : Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000.
Description:xvi, 333 p. : ill. (some col.) ; 24 cm.
Series:ILCAA study of languages and cultures of Asia and Africa monograph series ; no. 36
Study of languages & cultures of Asia & Africa monograph series ; no. 36.
Subject:Advertising -- India.
Advertising -- Language.
Target marketing -- India.
Rural development -- India.
Advertising -- Language.
Communication in marketing.
Rural development.
Target marketing.
India -- Languages -- Discourse analysis.
Format: Print Book
URL for this record:
Hidden Bibliographic Details
Notes:Includes bibliographical references (p. [313]-324) and indexes.

Regenstein, Bookstacks

Loading map link
Holdings details from Regenstein, Bookstacks
Call Number: HF5813.I4B52 2000
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian