Advertising in rural India : language, marketing communication, and consumerism /

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Bibliographic Details
Author / Creator:Bhatia, Tej K.
Imprint:Tokyo : Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000.
Description:xvi, 333 p. : ill. (some col.) ; 24 cm.
Language:English
Series:ILCAA study of languages and cultures of Asia and Africa monograph series ; no. 36
Study of languages & cultures of Asia & Africa monograph series ; no. 36.
Subject:Advertising -- India.
Advertising -- Language.
Target marketing -- India.
Rural development -- India.
Advertising.
Advertising -- Language.
Communication in marketing.
Rural development.
Target marketing.
India -- Languages -- Discourse analysis.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4391599
Hidden Bibliographic Details
ISBN:4872977823
Notes:Includes bibliographical references (p. [313]-324) and indexes.
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