Internet marketing in real estate /
Saved in:
| Author / Creator: | Cox, Barbara G., 1946- |
|---|---|
| Imprint: | Upper Saddle River, N.J. : Prentice Hall, c2001. |
| Description: | xvi, 245 p. : ill. ; 26 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4324866 |
Table of Contents:
- I. Creating and Building Your Internet Presence: Your Web Site
- 1. Standing Out From the Crowd: Positioning, Audience, and Goals
- 2. More Than Just a Pretty Face ... Your Web Site Content
- 3. Site Appearance and Organization (a.k.a. "Look 'n' Feel")
- II. Getting Found
- 4. Portals, Search Engines, and Directories
- 5. Internet Advertising of your Web Site: Links, Banners, Tiles
- 6. Promotion (On the Net and Off) and Print Advertising
- 7. "MLS Search Sites"... Find a Home and an Agent
- III. Effective e-Mail
- 8.
