APA (7th ed.) Citation

Kollat, D. T., Blackwell, R. D., & Engel, J. F. (1970). Research in consumer behavior. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Kollat, David T., Roger D. Blackwell, and James F. Engel. Research in Consumer Behavior. New York: Holt, Rinehart and Winston, 1970.

MLA (8th ed.) Citation

Kollat, David T., et al. Research in Consumer Behavior. Holt, Rinehart and Winston, 1970.