Marketing mantra : the real story of direct marketing in India /
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Author / Creator: | Das Gupta, Vaswar |
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Imprint: | New Delhi : Prentice-Hall of India, c1998. |
Description: | xi, 162 p. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4272191 |
ISBN: | 8120314379 |
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Notes: | "Eastern economy edition"--Cover. Includes index. |
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