Marketing mantra : the real story of direct marketing in India /

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Bibliographic Details
Author / Creator:Das Gupta, Vaswar
Imprint:New Delhi : Prentice-Hall of India, c1998.
Description:xi, 162 p. ; 24 cm.
Language:English
Subject:Direct marketing -- India.
Target marketing -- India.
Direct marketing.
Target marketing.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4272191
Hidden Bibliographic Details
ISBN:8120314379
Notes:"Eastern economy edition"--Cover.
Includes index.

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Call Number: HF5415.D327 1998
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian