APA (7th ed.) Citation

Das Gupta, V. (1998). Marketing mantra: The real story of direct marketing in India. Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Das Gupta, Vaswar. Marketing Mantra: The Real Story of Direct Marketing in India. New Delhi: Prentice-Hall of India, 1998.

MLA (8th ed.) Citation

Das Gupta, Vaswar. Marketing Mantra: The Real Story of Direct Marketing in India. Prentice-Hall of India, 1998.

Warning: These citations may not always be 100% accurate.