Market segmentation : conceptual and methodological foundations /

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Bibliographic Details
Author / Creator:Wedel, Michel.
Edition:2nd ed.
Imprint:Boston : Kluwer Academic Publishers, c2000.
Description:xxii, 382 p. : ill. ; 25 cm.
Language:English
Series:International series in quantitative marketing
Subject:Market segmentation.
Market segmentation -- Statistical methods.
Market segmentation.
Market segmentation -- Statistical methods.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4253961
Hidden Bibliographic Details
Other authors / contributors:Kamakura, Wagner A. (Wagner Antonio)
ISBN:0792386353 (alk. paper)
Notes:Includes bibliographical references (p. [345]-370) and index.

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Call Number: HF5415.127 .W43 2000
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Regenstein, Bookstacks

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Call Number: HF5415.127.W43 2000
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