The survey research handbook /

The survey research handbook /

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Bibliographic Details
Author / Creator:	Alreck, Pamela L.
Edition:	2nd ed.
Imprint:	Chicago : Irwin, c1995.
Description:	xxvi, 470 p. : ill. ; 24 cm.
Language:	English
Series:	The Irwin series in marketing Irwin series in marketing.
Subject:	Social surveys -- Handbooks, manuals, etc. Social surveys. Handbooks and manuals.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4240265

Hidden Bibliographic Details
Other authors / contributors:	Settle, Robert B.
ISBN:	0256103216
Notes:	Includes index.

Table of Contents:

Part One. Planning and Designing the Survey
Chapter 1. Initiating a Survey
Chapter 2. Planning the Project
Chapter 3. Designing the Sample
Part Two. Developing Survey Instruments
Chapter 4. Composing Questions
Chapter 5. Creating Item Scales
Chapter 6. Building Questionnaires
Part Three. Collecting and Processing Data
Chapter 7. Self-Administered Surveys
Chapter 8. Collecting Interview Data
Chapter 9. Processing Data
Part Four. Interpreting and Reporting Results
Chapter 10. Describing Data Distributions
Chapter 11. Measuring item Interactions
Chapter 12. Reporting the Information
Appendix
A. Conducting Focus Groups
B. Conducting Experiments
C. Presenting Survey Results
Glossary
Index