The survey research handbook /
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| Author / Creator: | Alreck, Pamela L. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Chicago : Irwin, c1995. |
| Description: | xxvi, 470 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | The Irwin series in marketing Irwin series in marketing. |
| Subject: | Social surveys -- Handbooks, manuals, etc. Social surveys. Handbooks and manuals. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4240265 |
Table of Contents:
- Part One. Planning and Designing the Survey
- Chapter 7. Self-Administered Surveys
- Chapter 8. Collecting Interview Data
- Chapter 9. Processing Data
- Part Four. Interpreting and Reporting Results
- Chapter 10. Describing Data Distributions
- Chapter 11. Measuring item Interactions
- Chapter 12. Reporting the Information
- Appendix
- A. Conducting Focus Groups
- B. Conducting Experiments
- Chapter 1. Initiating a Survey
- C. Presenting Survey Results
- Glossary
- Index
- Chapter 2. Planning the Project
- Chapter 3. Designing the Sample
- Part Two. Developing Survey Instruments
- Chapter 4. Composing Questions
- Chapter 5. Creating Item Scales
- Chapter 6. Building Questionnaires
- Part Three. Collecting and Processing Data
