The survey research handbook /
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| Author / Creator: | Alreck, Pamela L. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Chicago : Irwin, c1995. |
| Description: | xxvi, 470 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | The Irwin series in marketing Irwin series in marketing. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4240265 |
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| 040 | |a DLC |c DLC |d DLC |d OrLoB-B |d OCoLC | ||
| 050 | 0 | 0 | |a HN29 |b .A46 1995 |
| 082 | 0 | 0 | |a 301/.0723 |2 20 |
| 100 | 1 | |a Alreck, Pamela L. |0 http://id.loc.gov/authorities/names/n84201047 |1 http://viaf.org/viaf/53100372 | |
| 245 | 1 | 4 | |a The survey research handbook / |c Pamela L. Alreck, Robert B. Settle. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1995. | ||
| 300 | |a xxvi, 470 p. : |b ill. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a The Irwin series in marketing | |
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |g Pt. I. |t Planning and Designing the Survey. |g Ch. 1. |t Initiating a Survey. |g Ch. 2. |t Planning the Project. |g Ch. 3. |t Designing the Sample -- |g Pt. II. |t Developing Survey Instruments. |g Ch. 4. |t Composing Questions. |g Ch. 5. |t Creating Item Scales. |g Ch. 6. |t Building Questionnaires -- |g Pt. III. |t Collecting and Processing Data. |g Ch. 7. |t Mail Data Collection. |g Ch. 8. |t Gathering Interview Data. |g Ch. 9. |t Processing the Data -- |g Pt. IV. |t Interpreting and Reporting Results. |g Ch. 10. |t Analyzing the Results. |g Ch. 11. |t Interpreting Statistics. |g Ch. 12. |t Reporting the Information. |t Appendix A Conducting Focus Groups -- |t Appendix B Statistical Tables -- |t Appendix C Report Presentations. |
| 650 | 0 | |a Social surveys |v Handbooks, manuals, etc. | |
| 650 | 7 | |a Social surveys. |2 fast |0 http://id.worldcat.org/fast/fst01123390 | |
| 655 | 7 | |a Handbooks and manuals. |2 fast |0 http://id.worldcat.org/fast/fst01423877 | |
| 700 | 1 | |a Settle, Robert B. |0 http://id.loc.gov/authorities/names/n84201048 |1 http://viaf.org/viaf/93343193 | |
| 830 | 0 | |a Irwin series in marketing. |0 http://id.loc.gov/authorities/names/n42013711 | |
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| 928 | |t Library of Congress classification |a HN29 .A46 1995 |l JRL |c JRL-Gen |i 4589928 | ||
| 927 | |t Library of Congress classification |a HN29 .A46 1995 |l JRL |c JRL-Gen |e CONE |b 55961981 |i 6771561 | ||
