The survey research handbook /
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Author / Creator: | Alreck, Pamela L. |
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Edition: | 2nd ed. |
Imprint: | Chicago : Irwin, c1995. |
Description: | xxvi, 470 p. : ill. ; 24 cm. |
Language: | English |
Series: | The Irwin series in marketing Irwin series in marketing. |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4240265 |
Summary: | A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and |
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Item Description: | Includes index. |
Physical Description: | xxvi, 470 p. : ill. ; 24 cm. |
ISBN: | 0256103216 |