Real Estate Rainmaker : successful strategies for real estate marketing /
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| Author / Creator: | Richard, Dan Gooder, 1947- |
|---|---|
| Imprint: | New York : Wiley, c2000. |
| Description: | xviii, 318 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | Real estate business -- Marketing. Real estate agents. Real estate business -- United States -- Marketing. Real estate agents -- United States. Real estate agents. Real estate business -- Marketing. United States. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4239475 |
Table of Contents:
- 3-Step Rainmaker Lead System
- Shooting Fish in a Barrel
- Step 3. Keep Customers with Long-Term Contact
- Customer Retention Strategies for Optimum Profits
- Creating a Perpetual Referral Machine
- Writing A Marketing Plan in Six Easy Mornings.
- Morning #1: Benchmarks
- Morning #2: Objectives
- Morning #3: Customers
- Morning #4: Strategies
- Morning #5: Budget
- Nine Deadly Truths That Could Kill Your Business
- Morning #6: Case Studies
- Growing your Practice to Sell
- Building a Real Estate Rainmaker Trophy Database
- Exit Strategies to Cash In Or Cash Out
- Real Estate Rainmaker Resource Guide
- Afterword by Steve Murray
- Index
- About the Author
- A Better Way: All You Do Is Close
- Step 1. Create Customers with Lead Generation
- Media Strategies to Win in Any Market
- Offer Strategies That Attract Prospects Like a Magnet
- Creative Strategies to Beat the Competition Every Time
- Step 2. Capture Customers with Prospect follow-up
- Customer Conversion Strategies to Maximize Sales
