Real Estate Rainmaker : successful strategies for real estate marketing /

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Bibliographic Details
Author / Creator:Richard, Dan Gooder, 1947-
Imprint:New York : Wiley, c2000.
Description:xviii, 318 p. : ill. ; 24 cm.
Subject:Real estate business -- Marketing.
Real estate agents.
Real estate business -- United States -- Marketing.
Real estate agents -- United States.
Real estate agents.
Real estate business -- Marketing.
United States.
Format: Print Book
URL for this record:
Hidden Bibliographic Details
ISBN:0471345547 (cloth : alk. paper)
Notes:Includes index.
Table of Contents:
  • 3-Step Rainmaker Lead System
  • Shooting Fish in a Barrel
  • Step 3. Keep Customers with Long-Term Contact
  • Customer Retention Strategies for Optimum Profits
  • Creating a Perpetual Referral Machine
  • Writing A Marketing Plan in Six Easy Mornings.
  • Morning #1: Benchmarks
  • Morning #2: Objectives
  • Morning #3: Customers
  • Morning #4: Strategies
  • Morning #5: Budget
  • Nine Deadly Truths That Could Kill Your Business
  • Morning #6: Case Studies
  • Growing your Practice to Sell
  • Building a Real Estate Rainmaker Trophy Database
  • Exit Strategies to Cash In Or Cash Out
  • Real Estate Rainmaker Resource Guide
  • Afterword by Steve Murray
  • Index
  • About the Author
  • A Better Way: All You Do Is Close
  • Step 1. Create Customers with Lead Generation
  • Media Strategies to Win in Any Market
  • Offer Strategies That Attract Prospects Like a Magnet
  • Creative Strategies to Beat the Competition Every Time
  • Step 2. Capture Customers with Prospect follow-up
  • Customer Conversion Strategies to Maximize Sales