Marketing research : methodological foundations /
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Author / Creator: | Churchill, Gilbert A. |
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Imprint: | Hinsdale, Ill. : Dryden Press, c1976. |
Description: | xix, 683 p. : ill. ; 25 cm. |
Language: | English |
Subject: | Marketing research Marketing research. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/407446 |
ISBN: | 0030892104 |
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Notes: | Includes bibliographical references and index. |
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