Marketing research : methodological foundations /

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Bibliographic Details
Author / Creator:Churchill, Gilbert A.
Imprint:Hinsdale, Ill. : Dryden Press, c1976.
Description:xix, 683 p. : ill. ; 25 cm.
Subject:Marketing research
Marketing research.
Format: Print Book
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Notes:Includes bibliographical references and index.

Regenstein, Bookstacks

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Call Number: HF5415.2.C50
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