The new direct marketing : how to implement a profit-driven database marketing strategy /

The new direct marketing : how to implement a profit-driven database marketing strategy /

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Bibliographic Details
Edition:	3rd ed.
Imprint:	New York : McGraw Hill, c1999.
Description:	xx, 716 p. : ill. ; 29 cm.
Language:	English
Subject:	Direct marketing -- Data processing. Database marketing. Database management. Direct marketing -- Statistical methods. Internet marketing. Database management. Database marketing. Direct marketing -- Data processing. Direct marketing -- Statistical methods. Internet marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3903195

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Other authors / contributors:	Batra, Rajeev. David Shepard Associates.
ISBN:	0070580561
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.126 .N48 1999
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian