Strategic planning for new & emerging businesses : a consulting approach /
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Author / Creator: | Fry, Fred L. |
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Edition: | 2nd ed. |
Imprint: | Chicago, Ill. : Dearborn Trade, c1999. |
Description: | xi, 242 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3856481 |
Table of Contents:
- List of Figures
- Preface
- Chapter 1. The Nature of Strategic Planning
- The Need for Planning
- Barriers to Planning
- The Benefits of Strategic Planning
- The Strategic Planning Process
- The Strategic Planning Model
- The Consultant's Viewpoint
- Chapter 2. Managing the Consulting Process
- The Nature of Consulting
- The Phases of the Consulting Process
- Chapter 3. Providing Direction for Growth and Change
- A Focus on Growth and Change
- Setting a Direction for Growth and Change
- The Consultant's Viewpoint
- Chapter 4. Environmental Analysis--General Environment
- The Value of Environmental Analysis
- Proactive Management
- The Nature of Environmental Analysis
- Analyzing the General Environment
- The Consultant's Viewpoint
- Chapter 5. Environmental Analysis--Industry Environment
- Nature of the Industry
- Industry Growth Rate
- Competitive Rivalry
- Characteristics of Customers
- Suppliers
- Performing an Environmental Analysis
- The Consultant's Viewpoint
- Chapter 6. Internal Analysis
- Value of Internal Analysis
- Elements of Internal Analysis
- Financial Resource Analysis
- Evaluating Marketing Resources
- Evaluating Operational Resources
- Evaluating Human Resources
- The Consultant's Viewpoint
- Chapter 7. Recognizing Distinctive Competencies and Competitive Weaknesses
- Environmental Opportunities versus Relevant Business Opportunities
- The Role of Distinctive Competencies
- Identifying and Developing Areas of Distinctive Competence
- Relating Distinctive Competencies to Relevant Business Opportunities
- Sustainable Competencies
- Distinctive Competencies and Strategic Planning
- Competitive Weaknesses
- The Consultant's Viewpoint
- Chapter 8. Growth Strategies for New and Emerging Businesses
- Focus Strategies
- Market Development Strategies
- Product Development Strategies
- Diversification Strategies
- Selecting an Appropriate Growth Strategy
- The Consultant's Viewpoint
- Chapter 9. Setting Goals
- Benefits of Specific Goals
- Characteristics of Good Goals
- How Are Goals Created?
- Levels and Time Frames
- The Goal Segmentation Process
- Target Action Plans
- The Consultant's Viewpoint
- Chapter 10. Developing Unit Strategies
- Marketing Strategy
- Operations Strategy
- Human Resources Strategy
- Financial Strategy
- The Consultant's Viewpoint
- Chapter 11. Writing the Plan
- Why Write the Plan?
- The Strategic Plan Format
- Sharing the Plan
- The Consultant's Viewpoint
- A Final Comment
- Appendix: Sample Strategic Plan.
- Glossary
- Index