Strategic planning for new & emerging businesses : a consulting approach /

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Bibliographic Details
Author / Creator:Fry, Fred L.
Edition:2nd ed.
Imprint:Chicago, Ill. : Dearborn Trade, c1999.
Description:xi, 242 p. : ill. ; 24 cm.
Language:English
Subject:Small business -- Management.
New business enterprises -- Management.
Small business -- Planning.
Strategic planning.
New business enterprises -- Management.
Small business -- Management.
Small business -- Planning.
Strategic planning.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3856481
Hidden Bibliographic Details
Varying Form of Title:Strategic planning for new and emerging businesses
Other uniform titles:Stoner, Charles R.
Weinzimmer, Laurence G.
Fry, Fred L. Strategic planning for the new and small business.
ISBN:1574101145
Notes:Rev. ed. of: Strategic planning for the new and small business. c1995.
Includes bibliographical references and index.
Table of Contents:
  • List of Figures
  • Preface
  • Chapter 1. The Nature of Strategic Planning
  • The Need for Planning
  • Barriers to Planning
  • The Benefits of Strategic Planning
  • The Strategic Planning Process
  • The Strategic Planning Model
  • The Consultant's Viewpoint
  • Chapter 2. Managing the Consulting Process
  • The Nature of Consulting
  • The Phases of the Consulting Process
  • Chapter 3. Providing Direction for Growth and Change
  • A Focus on Growth and Change
  • Setting a Direction for Growth and Change
  • The Consultant's Viewpoint
  • Chapter 4. Environmental Analysis--General Environment
  • The Value of Environmental Analysis
  • Proactive Management
  • The Nature of Environmental Analysis
  • Analyzing the General Environment
  • The Consultant's Viewpoint
  • Chapter 5. Environmental Analysis--Industry Environment
  • Nature of the Industry
  • Industry Growth Rate
  • Competitive Rivalry
  • Characteristics of Customers
  • Suppliers
  • Performing an Environmental Analysis
  • The Consultant's Viewpoint
  • Chapter 6. Internal Analysis
  • Value of Internal Analysis
  • Elements of Internal Analysis
  • Financial Resource Analysis
  • Evaluating Marketing Resources
  • Evaluating Operational Resources
  • Evaluating Human Resources
  • The Consultant's Viewpoint
  • Chapter 7. Recognizing Distinctive Competencies and Competitive Weaknesses
  • Environmental Opportunities versus Relevant Business Opportunities
  • The Role of Distinctive Competencies
  • Identifying and Developing Areas of Distinctive Competence
  • Relating Distinctive Competencies to Relevant Business Opportunities
  • Sustainable Competencies
  • Distinctive Competencies and Strategic Planning
  • Competitive Weaknesses
  • The Consultant's Viewpoint
  • Chapter 8. Growth Strategies for New and Emerging Businesses
  • Focus Strategies
  • Market Development Strategies
  • Product Development Strategies
  • Diversification Strategies
  • Selecting an Appropriate Growth Strategy
  • The Consultant's Viewpoint
  • Chapter 9. Setting Goals
  • Benefits of Specific Goals
  • Characteristics of Good Goals
  • How Are Goals Created?
  • Levels and Time Frames
  • The Goal Segmentation Process
  • Target Action Plans
  • The Consultant's Viewpoint
  • Chapter 10. Developing Unit Strategies
  • Marketing Strategy
  • Operations Strategy
  • Human Resources Strategy
  • Financial Strategy
  • The Consultant's Viewpoint
  • Chapter 11. Writing the Plan
  • Why Write the Plan?
  • The Strategic Plan Format
  • Sharing the Plan
  • The Consultant's Viewpoint
  • A Final Comment
  • Appendix: Sample Strategic Plan.
  • Glossary
  • Index