Segmentation and positioning for strategic marketing decisions /

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Bibliographic Details
Author / Creator:Myers, James H.
Imprint:Chicago : American Marketing Association, c1996.
Description:xiii, 358 p. : ill. ; 24 cm.
Subject:Marketing -- Statistical methods.
Market segmentation.
Market segmentation.
Marketing -- Statistical methods.
Format: Print Book
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ISBN:0877572593 (hard cover)
Notes:Includes bibliographical references and index.
Physical Description:xiii, 358 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0877572593 (hard cover)