APA (7th ed.) Citation

Myers, J. H. (1996). Segmentation and positioning for strategic marketing decisions. American Marketing Association.

Chicago Style (17th ed.) Citation

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions. Chicago: American Marketing Association, 1996.

MLA (8th ed.) Citation

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions. American Marketing Association, 1996.

Warning: These citations may not always be 100% accurate.