Marketing research : private and public sector decisions /

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Bibliographic Details
Author / Creator:Aaker, David A.
Imprint:New York : Wiley, c1980.
Description:xvi, 628 p. : ill. ; 25 cm.
Series:Wiley series in marketing
Subject:Marketing research
Marketing research.
Format: Print Book
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Other authors / contributors:Day, George S. joint author.
Notes:Includes bibliographical references and index.

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