Marketing research : private and public sector decisions /

Saved in:
Bibliographic Details
Author / Creator:Aaker, David A.
Imprint:New York : Wiley, c1980.
Description:xvi, 628 p. : ill. ; 25 cm.
Language:English
Series:Wiley series in marketing
Subject:Marketing research
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/370101
Hidden Bibliographic Details
Other authors / contributors:Day, George S. joint author.
ISBN:0471000590
Notes:Includes bibliographical references and index.
LEADER 01753nam a2200397 i 4500
001 370101
003 ICU
005 20200902140504.4
008 800618s1980 nyua b 00110 eng u
010 |a 79018532 
020 |a 0471000590 
035 |a (ICU)BID5137921 
035 |a (OCoLC)5264456 
040 |a DLC  |c DLC 
041 0 |a eng 
050 0 |a HF5415.2  |b .A14 
082 |a 658.8/3 
100 1 |a Aaker, David A.  |0 http://id.loc.gov/authorities/names/n79089154  |1 http://viaf.org/viaf/37004329 
245 1 0 |a Marketing research :  |b private and public sector decisions /  |c David A. Aaker, George S. Day. 
260 0 |a New York :  |b Wiley,  |c c1980. 
300 |a xvi, 628 p. :  |b ill. ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
440 0 |a Wiley series in marketing 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing research  |0 http://id.loc.gov/authorities/subjects/sh85081350 
650 7 |a Marketing research.  |2 fast  |0 http://id.worldcat.org/fast/fst01010284 
700 1 0 |a Day, George S.  |e joint author.  |0 http://id.loc.gov/authorities/names/n79089153  |1 http://viaf.org/viaf/101595965 
903 |a HeVa 
903 |a HeVa 
929 |a cat 
999 f f |i 4c757f19-0570-5732-bd19-8e7bdd101324  |s 06cd2d50-0684-5ec0-8915-a74076299fe0 
928 |t Library of Congress classification  |a HF5415.2.A140  |l JRL  |c JRL-Gen  |i 1728049 
927 |t Library of Congress classification  |a HF5415.2.A140  |l JRL  |c JRL-Gen  |b 19028665  |i 1160972 
927 |t Library of Congress classification  |a HF5415.2.A140  |l JRL  |c JRL-Gen  |b 18734935  |i 1160971