Marketing research : private and public sector decisions /
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| Author / Creator: | Aaker, David A. |
|---|---|
| Imprint: | New York : Wiley, c1980. |
| Description: | xvi, 628 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | Wiley series in marketing |
| Subject: | Marketing research Marketing research. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/370101 |
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| 100 | 1 | |a Aaker, David A. |0 http://id.loc.gov/authorities/names/n79089154 |1 http://viaf.org/viaf/37004329 | |
| 245 | 1 | 0 | |a Marketing research : |b private and public sector decisions / |c David A. Aaker, George S. Day. |
| 260 | 0 | |a New York : |b Wiley, |c c1980. | |
| 300 | |a xvi, 628 p. : |b ill. ; |c 25 cm. | ||
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| 440 | 0 | |a Wiley series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
| 700 | 1 | 0 | |a Day, George S. |e joint author. |0 http://id.loc.gov/authorities/names/n79089153 |1 http://viaf.org/viaf/101595965 |
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