Marketing research : private and public sector decisions /
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| Author / Creator: | Aaker, David A. |
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| Imprint: | New York : Wiley, c1980. |
| Description: | xvi, 628 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | Wiley series in marketing |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/370101 |
| Physical Description: | xvi, 628 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471000590 |