Marketing research : private and public sector decisions /

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Bibliographic Details
Author / Creator:Aaker, David A.
Imprint:New York : Wiley, c1980.
Description:xvi, 628 p. : ill. ; 25 cm.
Language:English
Series:Wiley series in marketing
Subject:Marketing research
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/370101
Hidden Bibliographic Details
Other authors / contributors:Day, George S. joint author.
ISBN:0471000590
Notes:Includes bibliographical references and index.
Description
Physical Description:xvi, 628 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471000590