Marketing research : private and public sector decisions /

Marketing research : private and public sector decisions /

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Bibliographic Details
Author / Creator:	Aaker, David A.
Imprint:	New York : Wiley, c1980.
Description:	xvi, 628 p. : ill. ; 25 cm.
Language:	English
Series:	Wiley series in marketing
Subject:	Marketing research Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/370101

Hidden Bibliographic Details
Other authors / contributors:	Day, George S. joint author.
ISBN:	0471000590
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.2.A140
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