Research and the credibility of estimates; an appraisal tool for executives and researchers

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Bibliographic Details
Author / Creator:Brown, Rex V.
Imprint:Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1969.
Description:xvii, 257 p. illus. 22 cm.
Language:English
Subject:Marketing research
Bayesian statistical decision theory
Error analysis (Mathematics)
Bayesian statistical decision theory
Error analysis (Mathematics)
Marketing research
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3589613
Hidden Bibliographic Details
ISBN:0875840795
Notes:Bibliography: p. [255]-257.
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