How to conduct surveys : a step by step guide /
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Author / Creator: | Fink, Arlene. |
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Edition: | 2nd ed. |
Imprint: | Thousand Oaks, CA : Sage Publications, c1998. |
Description: | vii, 103 p. : ill. ; 29 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3587009 |
Summary: | Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one. |
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Physical Description: | vii, 103 p. : ill. ; 29 cm. |
Bibliography: | Includes bibliographical references (p. 96) and index. |
ISBN: | 0761914080 (cloth : acid-free paper) 0761914099 (pbk. : acid-free paper) |