Marketing research : text and cases /
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Author / Creator: | Boyd, Harper W. |
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Edition: | Rev. ed. |
Imprint: | Homewood, Ill. : R.D. Irwin, 1964. |
Description: | xvii, 791 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3586370 |
Other authors / contributors: | Westfall, Ralph L. Barclay, William D. |
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Notes: | Bibliographical footnotes. |
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