Marketing research : text and cases /

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Bibliographic Details
Author / Creator:Boyd, Harper W.
Edition:Rev. ed.
Imprint:Homewood, Ill. : R.D. Irwin, 1964.
Description:xvii, 791 p. : ill. ; 24 cm.
Language:English
Subject:Marketing research
Marketing research
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3586370
Hidden Bibliographic Details
Other authors / contributors:Westfall, Ralph L.
Barclay, William D.
Notes:Bibliographical footnotes.
Description
Physical Description:xvii, 791 p. : ill. ; 24 cm.
Bibliography:Bibliographical footnotes.