APA (7th ed.) Citation

Boyd, H. W., Westfall, R. L., & Barclay, W. D. (1964). Marketing research: Text and cases (Rev. ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Ralph L. Westfall, and William D. Barclay. Marketing Research: Text and Cases. Rev. ed. Homewood, Ill.: R.D. Irwin, 1964.

MLA (8th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. Rev. ed. R.D. Irwin, 1964.