Causal models in marketing /
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Author / Creator: | Bagozzi, Richard P. |
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Imprint: | New York : Wiley, c1980. |
Description: | xv, 303 p. : ill. ; 24 cm. |
Language: | English |
Series: | Theories in marketing series |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/349494 |
Item Description: | Includes indexes. Copy 2 is a photocopy. |
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Physical Description: | xv, 303 p. : ill. ; 24 cm. |
Bibliography: | Bibliography: p. 276-293. |
ISBN: | 0471015164 |