APA (7th ed.) Citation

Bangs, D. H. (1998). The market planning guide: Creating a plan to successfully market your business, product, or service (5th ed.). Upstart Pub..

Chicago Style (17th ed.) Citation

Bangs, David H. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service. 5th ed. Chicago: Upstart Pub., 1998.

MLA (8th ed.) Citation

Bangs, David H. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service. 5th ed. Upstart Pub., 1998.