Marketing research : text and cases /
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| Author / Creator: | McGown, K. L., 1943- |
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| Imprint: | Cambridge, Mass. : Winthrop Publishers, c1979. |
| Description: | xiv, 432 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/330787 |