APA (7th ed.) Citation

McGown, K. L. (1979). Marketing research: Text and cases. Winthrop Publishers.

Chicago Style (17th ed.) Citation

McGown, K. L. Marketing Research: Text and Cases. Cambridge, Mass.: Winthrop Publishers, 1979.

MLA (8th ed.) Citation

McGown, K. L. Marketing Research: Text and Cases. Winthrop Publishers, 1979.

Warning: These citations may not always be 100% accurate.