Marketing research : text and cases /

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Bibliographic Details
Author / Creator:McGown, K. L., 1943-
Imprint:Cambridge, Mass. : Winthrop Publishers, c1979.
Description:xiv, 432 p. : ill. ; 25 cm.
Language:English
Subject:Marketing research
Marketing research -- Case studies.
Marketing research.
Case studies.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/330787
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ISBN:087626562X : $16.95
Notes:Includes bibliographical references and index.
committed to retain 20170930 20421213 HathiTrust

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