Marketing research : text and cases /

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Bibliographic Details
Author / Creator:McGown, K. L., 1943-
Imprint:Cambridge, Mass. : Winthrop Publishers, c1979.
Description:xiv, 432 p. : ill. ; 25 cm.
Subject:Marketing research
Marketing research -- Case studies.
Marketing research.
Case studies.
Format: Print Book
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ISBN:087626562X : $16.95
Notes:Includes bibliographical references and index.
committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Call Number: HF5415.2.M220
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