Selling to India's consumer market /
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| Author / Creator: | Bullis, Douglas. |
|---|---|
| Imprint: | Westport, Conn. : Quorum Books, 1997. |
| Description: | xv, 289 p. ; 25 cm. |
| Language: | English |
| Subject: | Marketing -- India -- Management. Target marketing -- India. Advertising -- India. Consumption (Economics) -- India. Advertising. Consumption (Economics) Marketing -- Management. Target marketing. India. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2946496 |
Table of Contents:
- Acknowledgments
- Appendix C. Additional Reading
- Index
- About the Author
- Introduction
- 1. The Outlook for India's Consumer Economy
- 2. Targeting India's Consumer Market: the Big Picture
- 3. Some Complexities of Indian Consumerism
- 4. Marketing and Advertising
- 5. Distribution and Sales
- Appendix A. Useful Terms
- Appendix B. Useful Addresses