Selling to India's consumer market /
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Author / Creator: | Bullis, Douglas. |
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Imprint: | Westport, Conn. : Quorum Books, 1997. |
Description: | xv, 289 p. ; 25 cm. |
Language: | English |
Subject: | Marketing -- India -- Management. Target marketing -- India. Advertising -- India. Consumption (Economics) -- India. Advertising. Consumption (Economics) Marketing -- Management. Target marketing. India. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2946496 |
ISBN: | 1567201059 (alk. paper) |
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Notes: | Includes bibliographical references (p. [161]-265) and index. |
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