Selling to India's consumer market /
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| Author / Creator: | Bullis, Douglas. |
|---|---|
| Imprint: | Westport, Conn. : Quorum Books, 1997. |
| Description: | xv, 289 p. ; 25 cm. |
| Language: | English |
| Subject: | Marketing -- India -- Management. Target marketing -- India. Advertising -- India. Consumption (Economics) -- India. Advertising. Consumption (Economics) Marketing -- Management. Target marketing. India. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2946496 |
| LEADER | 02229pam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | 2946496 | ||
| 003 | ICU | ||
| 005 | 20030526024400.0 | ||
| 008 | 970122s1997 ctu b 001 0 eng | ||
| 010 | |a 97001704 | ||
| 020 | |a 1567201059 (alk. paper) | ||
| 035 | |a (NhCcYBP)YBT 97001704 | ||
| 035 | |a (NhCcYBP)YBP98054175328 | ||
| 035 | |a (OCoLC)36301398 | ||
| 040 | |a DLC |c DLC |d DLC |d OrLoB-B |d OCoLC | ||
| 043 | |a a-ii--- | ||
| 050 | 0 | 0 | |a HF5415.12.I5 |b B85 1997 |
| 082 | 0 | 0 | |a 658.8/00954 |2 21 |
| 100 | 1 | |a Bullis, Douglas. |0 http://id.loc.gov/authorities/names/n81080778 |1 http://viaf.org/viaf/39555687 | |
| 245 | 1 | 0 | |a Selling to India's consumer market / |c Douglas Bullis. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c 1997. | ||
| 300 | |a xv, 289 p. ; |c 25 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 504 | |a Includes bibliographical references (p. [161]-265) and index. | ||
| 505 | 0 | 0 | |g 1. |t The Outlook for India's Consumer Economy -- |g 2. |t Targeting India's Consumer Market: The Big Picture -- |g 3. |t Some Complexities of Indian Consumerism -- |g 4. |t Marketing and Advertising -- |g 5. |t Distribution and Sales. |
| 650 | 0 | |a Marketing |z India |x Management. | |
| 650 | 0 | |a Target marketing |z India. | |
| 650 | 0 | |a Advertising |z India. | |
| 650 | 0 | |a Consumption (Economics) |z India. | |
| 650 | 7 | |a Advertising. |2 fast |0 http://id.worldcat.org/fast/fst00797511 | |
| 650 | 7 | |a Consumption (Economics) |2 fast |0 http://id.worldcat.org/fast/fst00876455 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 http://id.worldcat.org/fast/fst01010209 | |
| 650 | 7 | |a Target marketing. |2 fast |0 http://id.worldcat.org/fast/fst01143138 | |
| 651 | 7 | |a India. |2 fast |0 http://id.worldcat.org/fast/fst01210276 | |
| 901 | |a ToCBNA | ||
| 903 | |a HeVa | ||
| 929 | |a cat | ||
| 999 | f | f | |i 230936cf-4e34-5352-9eb3-7742470eb856 |s 448916b8-f27c-5731-b65e-5690d4deda3d |
| 928 | |t Library of Congress classification |a HF5415.12.I5 B85 1997 |l JRL |c JRL-Gen |i 3474881 | ||
| 927 | |t Library of Congress classification |a HF5415.12.I5 B85 1997 |l JRL |c JRL-Gen |b 47773191 |i 5260964 | ||