Market segmentation : conceptual and methodological foundations /

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Bibliographic Details
Author / Creator:Wedel, Michel.
Imprint:Boston : Kluwer Academic, c1998.
Description:xxii, 378 p. : ill. ; 24 cm.
Series:International series in quantitative marketing
Subject:Market segmentation.
Market segmentation -- Statistical methods.
Market segmentation.
Market segmentation -- Statistical methods.
Format: Print Book
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Other authors / contributors:Kamakura, Wagner A. (Wagner Antonio)
ISBN:0792380711 (alk. paper)
Notes:Includes bibliographical references (p. [339]-365) and index.

Regenstein, Bookstacks

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Call Number: HF5415.127 .W43 1998
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian