Marketing research : information for decision making /

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Bibliographic Details
Author / Creator:Cox, Eli P.
Imprint:New York : Harper & Row, c1979.
Description:xviii, 437 p. : ill. ; 24 cm.
Subject:Marketing research
Marketing -- Management
Marketing -- Management -- Case studies.
Marketing -- Management.
Marketing research.
Case studies.
Format: Print Book
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Notes:Includes bibligraphies and index.

Regenstein, Bookstacks

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Call Number: HF5415.2.C6460
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