Global marketing and advertising : understanding cultural paradoxes /
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Author / Creator: | Mooij, Marieke K. de, 1943- |
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Imprint: | Thousand Oaks, Calif. : Sage Publications, c1998. |
Description: | xx, 316 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2762110 |
ISBN: | 0803959699 (acid-free paper) 0803959702 (pbk. : acid-free paper) |
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Notes: | Includes bibliographical references and index. |
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