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| 001 |
2762110 |
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ICU |
| 005 |
20030524170600.0 |
| 008 |
970325s1998 caua b 001 0 eng |
| 010 |
|
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|a 97004800
|
| 020 |
|
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|a 0803959699 (acid-free paper)
|
| 020 |
|
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|a 0803959702 (pbk. : acid-free paper)
|
| 035 |
|
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|a (NhCcYBP)YBT 97004800
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| 035 |
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|a (NhCcYBP)YBP40001156151
|
| 040 |
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
|
| 050 |
0 |
0 |
|a HF5415.127
|b .M66 1998
|
| 082 |
0 |
0 |
|a 658.8/02
|2 21
|
| 100 |
1 |
|
|a Mooij, Marieke K. de,
|d 1943-
|0 http://id.loc.gov/authorities/names/n91029457
|
| 245 |
1 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes /
|c Marieke de Mooij.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c1998.
|
| 300 |
|
|
|a xx, 316 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Foreword /
|r Geert Hofstede --
|g 1.
|t The Paradoxes in Global Marketing Communications --
|g 2.
|t The Global-Local Paradox --
|g 3.
|t Culture --
|g 4.
|t Dimensions of Culture --
|g 5.
|t Values and Marketing --
|g 6.
|t Culture and Consumer Behavior --
|g 7.
|t Culture and How Advertising Works --
|g 8.
|t Value Paradoxes in Advertising Appeals --
|g 9.
|t Cross-Cultural Advertising Research --
|g 10.
|t Executional Style and Culture --
|g 11.
|t Advertising Styles --
|g 12.
|t From Value Paradox to Strategy.
|
| 650 |
|
0 |
|a Target marketing
|v Cross-cultural studies.
|
| 650 |
|
0 |
|a Advertising
|v Cross-cultural studies.
|
| 650 |
|
0 |
|a Consumer behavior
|v Cross-cultural studies.
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01143138
|
| 655 |
|
7 |
|a Cross-cultural studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423769
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 903 |
|
|
|a Hathi
|
| 035 |
|
|
|a (OCoLC)36649396
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 4953b30a-bb08-57b2-8541-f7d10150d80a
|s fd0c8bef-1e3b-5b3a-ac62-71bfedc12984
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.127 .M66 1998
|l JRL
|c JRL-Gen
|i 6088349
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.127 .M66 1998
|l JRL
|c JRL-Gen
|b 46814826
|i 5007207
|
