Global marketing and advertising : understanding cultural paradoxes /

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Bibliographic Details
Author / Creator:Mooij, Marieke K. de, 1943-
Imprint:Thousand Oaks, Calif. : Sage Publications, c1998.
Description:xx, 316 p. : ill. ; 24 cm.
Subject:Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Consumer behavior.
Target marketing.
Cross-cultural studies.
Format: Print Book
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ISBN:0803959699 (acid-free paper)
0803959702 (pbk. : acid-free paper)
Notes:Includes bibliographical references and index.