Global marketing and advertising : understanding cultural paradoxes /
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Author / Creator: | Mooij, Marieke K. de, 1943- |
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Imprint: | Thousand Oaks, Calif. : Sage Publications, c1998. |
Description: | xx, 316 p. : ill. ; 24 cm. |
Language: | English |
Subject: | Target marketing -- Cross-cultural studies. Advertising -- Cross-cultural studies. Consumer behavior -- Cross-cultural studies. Advertising. Consumer behavior. Target marketing. Cross-cultural studies. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2762110 |
Regenstein, Bookstacks
Call Number: |
HF5415.127 .M66 1998
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |