APA (7th ed.) Citation

Luck, D. J. (1978). Marketing research (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1978.

MLA (8th ed.) Citation

Luck, David Johnston. Marketing Research. 5th ed. Prentice-Hall, 1978.

Warning: These citations may not always be 100% accurate.