Luck, D. J. (1978). Marketing research (5th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationLuck, David Johnston. Marketing Research. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1978.
MLA (8th ed.) CitationLuck, David Johnston. Marketing Research. 5th ed. Prentice-Hall, 1978.
Warning: These citations may not always be 100% accurate.