Building implementable marketing models /
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Author / Creator: | Naert, P. A. |
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Imprint: | Leiden ; Boston : Martinus Nijhoff Social Sciences Division ; Hingham, Mass. : distributed by Kluwer Boston, 1978. |
Description: | xii, 406 p. : ill. ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/259165 |
Other authors / contributors: | Leeflang, P. S. H. joint author. |
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Notes: | Includes indexes. Bibliography: p. [374]-394. |
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