Multiattribute decisions in marketing: a measurement approach

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Bibliographic Details
Author / Creator:Green, Paul E.
Imprint:Hinsdale, Ill., Dryden Press [c1973]
Description:xvii, 396 p. illus. 24 cm.
Language:English
Series:Editors' series in marketing
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/25875
Hidden Bibliographic Details
Other authors / contributors:Wind, Yoram joint author.
ISBN:0030919150
Notes:Bibliography: p. 374-387.

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