Multiattribute decisions in marketing: a measurement approach
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| Author / Creator: | Green, Paul E. |
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| Imprint: | Hinsdale, Ill., Dryden Press [c1973] |
| Description: | xvii, 396 p. illus. 24 cm. |
| Language: | English |
| Series: | Editors' series in marketing |
| Subject: | Decision-making Motivation research (Marketing) Marketing research Decision making. Marketing research. Motivation research (Marketing) |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/25875 |
Regenstein, Bookstacks
| Call Number: |
HF5415.3.G6970
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| c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |
| c.2 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |