1996 AMA Winter Educator's Conference : marketing theory and applications /

1996 AMA Winter Educator's Conference : marketing theory and applications /

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Bibliographic Details
Meeting name:	AMA Winter Educators' Conference (1996 : Hilton Head, S.C.)
Imprint:	Chicago, Ill. : American Marketing Association, c1996.
Description:	xvii, 440 p. : ill. ; 28 cm.
Language:	English
Subject:	Marketing -- Congresses. Marketing research -- Congresses. Marketing. Marketing research. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2544345

Hidden Bibliographic Details
Varying Form of Title:	1996 American Marketing Association Winter Educator's Conference Marketing theory and applications
Other authors / contributors:	American Marketing Association.
ISBN:	0877572585 (pbk.)
Notes:	"... held on February 3-6 in Hilton Head, South Carolina"--P. v. Includes bibliographical references and index. "Volume 7."

Regenstein, Bookstacks

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Call Number:	HF5411.A158 1996
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian