Marketing strategies : new approaches, new techniques /

Marketing strategies : new approaches, new techniques /

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Bibliographic Details
Edition:	1st ed.
Imprint:	Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A. : Pergamon, 1995.
Description:	xiv, 278 p. : ill. ; 24 cm.
Language:	English
Series:	The best of long range planning ; Best of long range planning.
Subject:	Marketing research. Marketing. Marketing. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2443363

Hidden Bibliographic Details
Other authors / contributors:	McDonald, Malcolm.
ISBN:	0080425720
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.2.M35870 1995
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