Market orientation in food and agriculture /

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Bibliographic Details
Imprint:Boston : Kluwer Academic Publishers, c1996.
Description:xiv, 283 p. : ill., map ; 24 cm.
Language:English
Subject:Food industry and trade -- Europe.
Produce trade -- Europe.
Farm produce -- Europe -- Marketing.
Food -- Marketing.
Farm produce -- Marketing.
Food industry and trade.
Food -- Marketing.
Produce trade.
Europe.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2397195
Hidden Bibliographic Details
Other authors / contributors:Grunert, Klaus G., 1953-
ISBN:0792396499 (acid-free paper)
Notes:Includes bibliographical references (p. 255-268) and index.
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245 0 0 |a Market orientation in food and agriculture /  |c Klaus G. Grunert ... [et al.]. 
260 |a Boston :  |b Kluwer Academic Publishers,  |c c1996. 
300 |a xiv, 283 p. :  |b ill., map ;  |c 24 cm. 
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504 |a Includes bibliographical references (p. 255-268) and index. 
505 0 0 |g Ch. 1.  |t Market orientation, product development and competitive advantage --  |g Ch. 2.  |t The systematic generation of market intelligence --  |g Ch. 3.  |t Analysing consumers at the aggregate level --  |g Ch. 4.  |t Analysing consumers at the individual level --  |g Ch. 5.  |t Analysing distributors at the aggregate level --  |g Ch. 6.  |t Analysing distributors at the organisational level --  |g Ch. 7.  |t Case: The generation of market intelligence in a medium-sized food company --  |g Ch. 8.  |t A framework for understanding market responsiveness --  |g Ch. 9.  |t Short- and medium-term product and process development --  |g Ch. 10.  |t Long-term development of firm and industry --  |g Ch. 11.  |t Developing supplier and customer relations --  |g Ch. 12.  |t Market orientation and agriculture: Summary, implications and research perspectives. 
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