Market orientation in food and agriculture /
Saved in:
Imprint: | Boston : Kluwer Academic Publishers, c1996. |
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Description: | xiv, 283 p. : ill., map ; 24 cm. |
Language: | English |
Subject: | Food industry and trade -- Europe. Produce trade -- Europe. Farm produce -- Europe -- Marketing. Food -- Marketing. Farm produce -- Marketing. Food industry and trade. Food -- Marketing. Produce trade. Europe. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2397195 |
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020 | |a 0792396499 (acid-free paper) | ||
035 | |a (ICU)BID21493329 | ||
035 | |a (OCoLC)33209095 | ||
040 | |a DLC |c DLC |d DLC |d OrLoB-B |d OCoLC | ||
041 | 0 | |a eng | |
043 | |a e------ | ||
050 | 0 | 0 | |a HD9015.A2 |b M37 1996 |
082 | 0 | 0 | |a 381/.456413/0094 |2 20 |
245 | 0 | 0 | |a Market orientation in food and agriculture / |c Klaus G. Grunert ... [et al.]. |
260 | |a Boston : |b Kluwer Academic Publishers, |c c1996. | ||
300 | |a xiv, 283 p. : |b ill., map ; |c 24 cm. | ||
336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
504 | |a Includes bibliographical references (p. 255-268) and index. | ||
505 | 0 | 0 | |g Ch. 1. |t Market orientation, product development and competitive advantage -- |g Ch. 2. |t The systematic generation of market intelligence -- |g Ch. 3. |t Analysing consumers at the aggregate level -- |g Ch. 4. |t Analysing consumers at the individual level -- |g Ch. 5. |t Analysing distributors at the aggregate level -- |g Ch. 6. |t Analysing distributors at the organisational level -- |g Ch. 7. |t Case: The generation of market intelligence in a medium-sized food company -- |g Ch. 8. |t A framework for understanding market responsiveness -- |g Ch. 9. |t Short- and medium-term product and process development -- |g Ch. 10. |t Long-term development of firm and industry -- |g Ch. 11. |t Developing supplier and customer relations -- |g Ch. 12. |t Market orientation and agriculture: Summary, implications and research perspectives. |
650 | 0 | |a Food industry and trade |z Europe. |0 http://id.loc.gov/authorities/subjects/sh2009125340 | |
650 | 0 | |a Produce trade |z Europe. | |
650 | 0 | |a Farm produce |z Europe |x Marketing. | |
650 | 0 | |a Food |x Marketing. |0 http://id.loc.gov/authorities/subjects/sh2009125341 | |
650 | 7 | |a Farm produce |x Marketing. |2 fast |0 http://id.worldcat.org/fast/fst00921182 | |
650 | 7 | |a Food industry and trade. |2 fast |0 http://id.worldcat.org/fast/fst00930843 | |
650 | 7 | |a Food |x Marketing. |2 fast |0 http://id.worldcat.org/fast/fst00930531 | |
650 | 7 | |a Produce trade. |2 fast |0 http://id.worldcat.org/fast/fst01078136 | |
651 | 7 | |a Europe. |2 fast |0 http://id.worldcat.org/fast/fst01245064 | |
700 | 1 | |a Grunert, Klaus G., |d 1953- |0 http://id.loc.gov/authorities/names/n88179057 |1 http://viaf.org/viaf/110664058 | |
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928 | |t Library of Congress classification |a HD9015.A2M370 1996 |l JRL |c JRL-Gen |i 6029457 | ||
927 | |t Library of Congress classification |a HD9015.A2M370 1996 |l JRL |c JRL-Gen |e CONE |b 43255056 |i 4536745 |